The family-owned winery again Nr 1 on Drinks International’s global ranking Vilafranca del Penedès, April 6th 2021. Familia Torres has been voted The World's Most Admired Wine Brand by professionals of the wine sector, according to the ranking published in the special supplement of Drinks International.
The family-owned Penedès winery has come in first for the 5th time in the eleven editions of this prestigious global ranking and continues to top the list of ‘Most Admired Wine Brand in Europe’. The World's Most Admired Wine Brands ranking is based on surveys completed by over 200 professionals (wine buyers, sommeliers, wholesalers, bar owners, Masters of Wine, wine writers, educators and other wine specialists) from all over the world, who are asked to name the five wine brands they most admire, considering factors such quality and consistency of the wine, the price to quality ratio and the strength of the branding and marketing.
Among the praise Familia Torres received from voters, the British magazine highlights the feedback in which the winery was described as “an indisputable international benchmark” or “Familia Torres continues to produce a range of quality wines at different levels….combining the best of tradition and modernity”. The article also mentions some of the milestones achieved by Familia Torres in 2020, such as the company’s 150th anniversary and fulfilling its 30% carbon emission reduction target in all its scope since 2008, while already working towards the new goal of becoming ‘Climate Positive’ by 2050.
Drinks International editor Martin Green said: „The Most Admired Wine Brands 2021 highlights the world’s most iconic, exciting and innovative producers,“ adding, „To earn a place on this prestigious list is a huge achievement. There are thousands of wine brands vying for attention around the world, but there are only 50 elite icons.“
According to Miguel Torres Macasek, General Manager and fifth-generation member of the Torres Family, „This is truly a great recognition for our family and our entire team. Having been selected as the most admired wine brand in the world for the fifth time in 11 years, it fills us with great pride and satisfaction, and it is, of course, a huge recognition of the exceptional work, dedication and constant focus on quality and excellence of our team, distributors and family members.“